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Helga May Clothing

Written by Linda Bell


Posted on September 22 2018

Helga May

Helga May clothing provides personally selected and sourced linen garments to Bossy B Clothing.

It is a passionate brand, about quality linen garments as well as cotton and antique prints, so we have something for everyone.  We have new stock arriving at Bossy B all the time you can buy the latest in women's fashion in store and online at

Linda Bell, founder and owner of Bossy B said: “We decided to stock the popular brand Helga May because of the quality of garments and with summer approaching quickly, it will be a comfortable choice for those hot and humid days, it is certainly a beautiful collection”.

The Helga May Story 

Helga May was founded by Alice Smith who sold the brand in 2017

Alice worked her way up in the fashion industry as a shop manager for a high-end brand retail shop in Stockholm, Sweden and started her own clothing boutique.

Helga May is a combination of all her years in the fashion industry, mixed with high-quality garments hand sourced by herself from Europe.

Helga May is known for beautiful romantic collections. The brand has been so popular that it was acquired by the new owners in 2017 and Alice is now putting all her attention and energy into her fashion label.

New Zealand women want pure fabric qualities such as cotton, linen and silk and still have a uniqueness.  If you love a blend of bohemian luxe, lace and raw nubby styles paired with fresh basics, quirky prints and overall pretty garments while being comfortable and feeling special, then you should visit our online store at and take a look at the beautiful collection of garments from a range of popular brands.

Order Helga May at Bossy B Clothing

Come in a try on Helga May at 1199 Eruera Street, Rotorua, New Zealand, or you can order online with next day delivery.  Orders over $50 get shipped in New Zealand free of charge.